Launch a branded B2C travel booking website under your own name and domain. Your customers can explore destinations, compare supported flights and hotels, and book through eligible online flows. Keep discovery, useful travel content and the booking experience connected to your business — no setup fees and no monthly platform subscription.
Interactive booking demonstration. All itineraries, rates, availability and confirmations are illustrative, not live offers.
A White Label Travel Booking Website is an online travel storefront that presents supported booking products using your business identity instead of another company’s retail branding. It allows travel agencies, independent travel entrepreneurs and established travel businesses to present relevant travel choices to their own customers without developing every booking system from scratch. Your domain, logo, visual identity and editorial voice provide continuity from the first visit through the steps that are supported for each booking.
Choosing a White Label Travel Booking Website is a commercial decision as much as a technical one. You already know what matters to your audience: the cities they love, the hotels they prefer, their travel budgets and the questions they ask before a trip. A branded booking channel brings those insights together with destination content, search tools, product information, a mobile-friendly experience and a direct path toward purchase. A consistent website also gives your campaigns a recognizable destination. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
The website can serve as a standalone B2C travel booking website or, where supported, connect selected search and booking components with an existing business site. The right implementation depends on your domain, target market, preferred content and enabled integrations. End customers explore options and place their own bookings through the applicable flow; your business can focus on positioning, customer relationships, marketing and the services it is authorized to offer. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Your travel website is built around a recognizable customer experience: search relevant destinations, review available options, understand essential conditions and continue to the supported checkout flow. The value of a white label solution extends well beyond the booking button. Your company name, logo, visual style, navigation, destination pages and customer-facing messaging create an environment that belongs to your business. This is especially important for agencies building repeat bookings, a focused specialist niche or a trusted local travel brand. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
A compelling travel booking website can also educate and inspire. Publish curated hotel collections, travel guides, seasonal recommendations and destination ideas that answer real traveler questions before a booking begins. Depending on the plan and activated modules, you may be able to add promotional codes, loyalty features, search widgets for an existing site and other customer-engagement tools. Product availability, booking terms and the final customer payment flow are always governed by the applicable service. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Try the live branding preview. Enter a business name and choose an accent color to see how a branded booking experience could feel. This interactive example is not a setup form and does not save changes. Available customization options, languages, currencies, content, widgets and domain settings are confirmed during onboarding. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Give your customers an experience built around the identity of your travel business. Use your brand colors, highlight relevant destinations and accommodation styles, tell a better story through editorial content and bring supported booking tools into one clear journey. The aim is not to disguise another company’s platform, but to help you establish a recognizable online travel channel that customers associate with your business. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Additional modules may include promotions, loyalty tools, search components on an existing site, recommendations, and AI-assisted discovery of hotels or experiences. Such features are optional and may require separate activation, configuration or eligibility. We assess the practical fit of each module for your website, audience and integration rather than promising every feature in every market. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Explore the Features ↓A logo alone does not build loyalty. A good branded travel website combines discovery, product selection, clear information and customer service in one place. These seven benefits show how a B2C travel booking website can support acquisition, customer confidence and repeat interest while keeping the commercial relationship centered on your business. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Put your agency name, logo, colors and distinctive message at the heart of a professional customer-facing booking experience. Visitors should immediately understand whose travel business they are dealing with, even before they begin comparing options or reviewing the details of a specific trip. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Promote a website on your own domain where supported, so advertising, social media, email campaigns and organic content all point to a consistent brand destination. DNS configuration, domain ownership checks, branding and technical setup are finalized according to the approved onboarding scope. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Let end customers explore eligible flights, hotels and supported experiences through a B2C interface, with availability, price and terms verified through the relevant booking process. Your agents do not have to perform every customer search or enter every basic booking request manually. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Use responsive layouts for phones, tablets and desktops, with readable product information, accessible controls and clear calls to action. Customers frequently research trips across several devices; a mobile-friendly booking website helps make that journey more consistent and convenient. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Where available and enabled, promotional codes, targeted campaigns, customer rewards and loyalty features can support retention. These options are configured based on the applicable website modules and program terms, rather than being guaranteed for every destination, product or membership tier. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Feature curated hotel collections, seasonal travel suggestions, destination spotlights and useful planning content. A website that provides practical guidance as well as booking tools gives your audience reasons to return even when they are not yet ready to purchase. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Supported intelligent search and recommendation tools may help customers navigate hotel options, narrow their choices and discover relevant experiences. Availability depends on the enabled products and approved configuration; it should never be presented as an automatic feature of every white label deployment. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
On mobile, swipe the cards horizontally. Exact capabilities, modules, eligibility and available products depend on the approved website setup and market.
A traveler might discover a destination collection, browse hotel information, compare travel dates, review important rate restrictions and then complete a booking when the selected product is available. A White Label Travel Booking Website presents that journey in a unified business environment. You can focus on the voice, content and offers that make your agency distinctive while using supported booking flows rather than reinventing each operational step.
See How It Works →
The customer journey should be straightforward: search a destination, review results, choose an eligible product, read essential conditions and continue to secure checkout when supported. Flights and accommodation may have different rules for traveler details, baggage, taxes, cancellation, payment methods and confirmation. A trustworthy booking experience makes those differences clear before the customer authorizes a purchase. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Start with a destination, travel dates, number of travelers and relevant preferences. Supported search tools help visitors narrow options while retaining clear navigation back to destination or product details. Actual results and availability are supplied by the applicable booking services. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Review a flight, hotel or supported experience using current product information, important inclusions, restrictions and displayed conditions. Final pricing is reconfirmed as part of the booking flow, and a previously displayed option may change or become unavailable. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Proceed through the applicable online booking process, receive a confirmation when the booking is successfully completed and access the management features available for that product. Changes, refunds and cancellations follow the purchased rate or ticket conditions and any relevant service rules. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
The SecreTrip B2C White Label program does not charge a setup fee or a recurring monthly platform subscription. Affiliate Plus also has no setup fee or monthly platform membership fee. This commercial model helps eligible travel businesses explore a branded booking channel without committing to an additional fixed software subscription, while keeping product-level costs and any independent third-party expenses transparent.
There is no SecreTrip enrollment or setup charge for the standard White Label program. Custom development, outside professional services, domain costs or other special requirements are assessed separately when relevant and require agreement before proceeding.
There is no recurring monthly SecreTrip platform subscription for this program. Independent expenses you choose to incur, such as domain registration, hosting for unrelated properties, paid advertising or external services, are not included in this statement.
Compensation and commission eligibility depend on the approved service, eligible transactions, attribution and applicable program rules. We explain the reporting process, payment timing and any relevant conditions during onboarding; no universal commission rate is promised.
No promise of inventory availability, fixed customer fares, guaranteed booking income or universal feature access. Any separately priced outside service or special customization will be disclosed before approval.
A White Label Travel Booking Website can provide a branded customer booking channel without a fixed SecreTrip platform subscription. After qualification, we agree on the implementation scope and explain the available modules. For every actual booking, the customer must be able to review the final price, applicable fees, currency, availability, change or cancellation terms and payment process before authorizing the transaction. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Keep the cost of joining a platform separate from the cost of operating your business. You may independently pay for a domain name, promotions, content production, advertising, professional services or market-specific obligations. Transaction-based partner compensation is conditional and may vary by product. Travel search and pricing are dynamic: rates shown in a demonstration are never an offer, and no travel booking platform should suggest that revenue or inventory is guaranteed. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Your White Label Travel Booking Website is your customer-facing B2C channel. Affiliate Plus is a complementary program for eligible approved agents who want access to additional travel-related services through the SecreTrip Agent Portal. The agent selects an available service, makes or facilitates the booking through an authorized channel, records the necessary details and follows the status of transactions that may qualify for commission. It is not the booking engine behind the white label storefront. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Access approved service tools and authorized booking links, record the relevant transaction details and follow available reports. Permissions and product access are assigned to the account and approved program; not every service is available to every participating travel business.
Submit the booking reference and required information after an eligible transaction. This helps associate the transaction with the correct account, including cases where network reporting may also arrive automatically. Reporting alone does not guarantee payment or commission eligibility. A White Label Travel Booking Website and the Agent Portal remain distinct service channels.
Commission rules differ by service and verified eligible transaction. Authorized users can track transaction statuses, adjustments and settlement information according to the applicable program. We do not claim a fixed rate across all travel products. A White Label Travel Booking Website and the Agent Portal remain distinct service channels.
Compare supported rental car options in participating destinations, with vehicle class, supplier availability and booking conditions determined by the selected service.
Offer eligible tours, museums, live events, activities and attraction tickets, subject to current product access and destination availability.
Access supported flight-discovery and referral options where eligible. The affiliate route and commission mechanics differ from the main B2C flight booking engine.
Explore eligible cruises, sea journeys and related products through authorized booking channels where available.
Present package holidays and selected travel offers, with inclusions, availability, pricing and cancellation terms governed by each product.
Provide eligible airport transfers, ground transportation and rail or public transport options through supported services.
Help travelers find digital connectivity plans appropriate to supported destinations and coverage requirements.
Identify available entry or visa-assistance services where the program, destination and traveler are eligible. Eligibility and immigration decisions remain outside the platform’s control.
Introduce curated itinerary products and travel-planning services where the service is offered and authorized.
Offer selected airport convenience and ancillary services when supported by the program and destination.
Explore eligible travel protection services through available distribution channels, subject to jurisdiction, product and account eligibility.
Explore villas, alternative accommodation and other authorized travel products where those services are available.
Service categories, territories, commission eligibility and access may change. Flights and hotels sold on the B2C White Label website are website products; Affiliate Plus focuses on complementary services through its own authorized agent workflows.
First, choose a suitable service from your authorized Affiliate Plus portfolio and explain the terms to the customer. Second, complete or facilitate the reservation using the required channel and retain the booking reference. Third, report the transaction through the Agent Portal and monitor its status until the necessary eligibility, attribution and settlement checks have been completed. This process supports operational visibility without implying that every booking qualifies for remuneration.
Affiliate Plus is not a separate standalone enrollment product. It is not available concurrently with an active ProAgent B2B entitlement. Eligibility, product permissions, legal requirements and commission rules are reviewed during the applicable onboarding process.
Affiliate Plus is intended for eligible agents who want to assist travelers beyond the original flight or accommodation request. A client may need an airport transfer, a rental car, a concert ticket, connectivity abroad or another supported service. The agent selects a relevant authorized product, completes the permitted reservation or referral flow and reports the resulting transaction according to the Agent Portal instructions. Where appropriate, customer communications should explain inclusions, relevant fees and changes or cancellation conditions.
Reporting helps with attribution and reconciliation, but commission is payable only where the transaction is properly tracked, eligible, verified and recognized under the applicable product rules. A customer does not need a description of internal partner networks or commercial infrastructure. The customer needs accurate product information, the price they are asked to pay and the booking conditions. In this structure Affiliate Plus broadens the agent’s service portfolio, while the White Label Travel Booking Website remains the independent customer-facing B2C channel.
Launching a branded booking channel does not have to begin with a custom engineering project. The process starts by understanding your travel business, market, identity, goals and current website. We then determine the approved service route and the supported options for branding, domain setup, content, integration and training before launch.
Share essential details about your business, the audience you serve and the branded booking experience you want to create.
Meet with our team to review your intended markets, existing digital assets, required product categories and fit with the available service plans.
Provide the business information, required documents and approvals associated with the service and applicable eligibility checks.
Confirm the domain, logo, design palette, language preferences, editorial content and supported website options under the approved implementation scope.
Receive the relevant access and guidance, review the implemented experience and begin introducing your branded website to customers following activation.
Begin with the brand assets your customers should recognize: a clear business name, an appropriate logo, brand colors, contact details and a short description of the kind of travel you specialize in. Select your priority destinations or accommodation themes. Decide which audiences you serve and what you want the site to communicate before someone searches for a flight or hotel. If you already operate a website, review how supported search components or links could fit that existing online presence.
During onboarding, discuss supported currencies and languages, customer-facing policies, product types, destination guides and the role of content in your marketing. Prepare answers to common questions about booking confirmations, payment, changes, cancellation and service assistance. A White Label Travel Booking Website can become a meaningful owned marketing channel, but results still depend on consistent customer service, relevant offers, clear communication and ongoing improvements based on real customer behavior. Your White Label Travel Booking Website should reflect the service options actually activated for your business.
Choose the right route by asking two questions: who makes the booking, and who owns the customer-facing booking interface? A White Label Travel Booking Website is designed for travelers to book through a branded B2C storefront. ProAgent B2B is a professional environment where an agent works on behalf of a customer. ProAgent API is designed for technical teams building their own integrations. Affiliate Plus provides eligible agents with access to additional services through the Agent Portal.
| Service Route | Primary User | How Booking Works | Key Distinction |
|---|---|---|---|
| B2C White Label | End travelers visiting your branded website | Customers search and book through the supported B2C flow | Custom brand, domain and consumer journey |
| ProAgent B2B | Travel agents and agency teams | An agent books on behalf of a customer | Professional agent-facing booking tools |
| ProAgent API | Developers and TravelTech businesses | Via the business’s integrated site or application | Technical API integration required |
| Affiliate Plus | Agents approved for the supplemental program | Via the SecreTrip Agent Portal and authorized links | Transaction reporting and conditional commissions |
Active ProAgent B2B users cannot simultaneously use Agent Portal / Affiliate Plus. A new application does not automatically revoke existing permissions or create new entitlements. Explore the B2B Platform · Explore the Travel Booking API.
A White Label Travel Booking Website can make sense for several kinds of travel businesses, but the right model depends on how your customers discover products, who completes the booking and what level of technical ownership you want.
Bring your loyal client base to a branded booking destination rather than relying solely on messages, manual quotations or another business's retail website. The site can explain your specialities, showcase selected destinations and let customers use eligible self-service products while your team focuses on expert assistance. This route suits agencies that want to deepen recognition, improve convenience and build a stronger connection between their marketing and the booking journey. A White Label Travel Booking Website is the public-facing storefront; agent-assisted reservations belong in the separate B2B service.
Businesses focused on a region, style of travel or customer community can use editorial guides, hotel collections and helpful planning pages to connect relevant audiences with the right booking tools. A specialist site can tell a consistent story across search, social media, newsletters and returning visits. Your White Label Travel Booking Website should support authentic destination expertise rather than attempting to compete on an unverified claim of the lowest price. Booking products remain subject to their actual inventory, currency, eligibility and supplier rules.
A growing travel brand may need a storefront under its own name without undertaking a large custom integration. The white label route can provide a structured consumer experience, subject to the agreed implementation. Businesses with in-house developers who need custom application logic and direct endpoint integration should evaluate ProAgent Travel Booking API instead. Companies that primarily book trips on behalf of clients can consider the ProAgent B2B travel platform. These are different commercial and operational routes.
Great marketing starts with understanding the audience you intend to serve. Define your core destinations, customer questions, service expectations and content strategy before launch. Explain clearly whether customers book directly online, need to contact an agent or are redirected into an authorized third-party flow for a particular service. Publish reliable information about cancellation terms, inclusions, local taxes and travel documentation where relevant. A White Label Travel Booking Website can help you organize this journey, but a sustainable travel brand also depends on trustworthy assistance, accurate information and consistent marketing.
For a global business, a White Label Travel Booking Website needs clear currency presentation, readable local language and transparent customer expectations. A polished English storefront is the starting point, not a promise that every travel product operates identically in every country.
A customer in the United States may expect USD, while a traveler in Europe may compare the same destination in a different display currency. Available display currencies and payment currencies depend on the booking system and the selected offer. A price displayed in USD does not by itself guarantee that the card will be charged in USD. Always disclose the actual amount, currency and any fees at the payment stage. The preview values shown on this page are sample USD amounts, not real hotel rates or live airfare.
Regional marketing also requires accurate dates, accessible content, concise instructions and a clear response when a rate changes. Explain cancellation rules in plain English, identify when taxes or local fees are payable separately, and avoid misleading claims about instant confirmation when a product may be pending. A White Label Travel Booking Website should earn trust through accurate explanations rather than vague international promises.
Where multilingual options are enabled, review each translated interface and booking transition before publishing. Language preference, business country, billing currency, payment destination and legal business registration are distinct matters; none should be inferred from a visitor's IP address or from the language they selected. Privacy, accessibility, consumer protections and travel sales requirements may differ by jurisdiction, so businesses are responsible for reviewing applicable requirements.
Illustrative branded desktop and mobile travel website — not a functioning reservation system or confirmed offer.
A branded website becomes more useful when it is connected to the way travelers research trips, evaluate options and decide whom to trust. These practices help you prepare thoughtful content and realistic campaigns rather than depending on the booking engine alone.
Write original destination pages around traveler needs: where to stay, best seasons to visit, transport options, neighborhood choices and common planning questions. Use clear page titles, descriptive headings and relevant image alternative text. A White Label Travel Booking Website does not automatically rank because it uses white label technology; search performance depends on content quality, technical accessibility, competition and many other factors. For general SEO guidance, consult Google Search Central.
Use your owned domain as a destination for authorized advertising, social content, email campaigns and organic travel inspiration. Keep the campaign promise consistent with what the booking page actually offers. Where relevant tools are enabled, curated destinations, supported promotions and customer-retention programs may help audiences return. A White Label Travel Booking Website supports brand continuity; it does not guarantee conversions, advertising results or commissions.
Publish accurate contact details, applicable business policies and clear explanations of how booking confirmations and customer assistance work. Disclose material terms before payment and distinguish illustrative marketing demonstrations from live products. Make checkout transitions understandable and avoid claiming travel protection or consumer rights that have not been confirmed for the relevant jurisdiction. The credibility of your White Label Travel Booking Website will depend on the experience customers have after clicking Book, not only the first visual impression.
These answers cover the questions businesses commonly ask before opening a branded travel storefront, from basic implementation to supported booking features, account eligibility and ongoing responsibilities.
A White Label Travel Booking Website is a B2C travel storefront presented under your business identity. It can provide supported search and booking interfaces for eligible travel products together with your branding, destination content, customization options and a customer journey designed for your audience. You do not need to create the entire underlying booking system yourself.
The standard SecreTrip B2C White Label program has $0 in setup fees and $0 in monthly platform subscription fees. Independently purchased domains, advertising, third-party services and specially agreed work may have their own costs. Each real booking has its own applicable price and terms.
Yes, within the products and booking flows enabled for the website. Travelers can research options, select available products, review booking conditions and complete supported online purchases. Confirmation is subject to the current availability, rate rules, payment handling and completion of the required booking steps.
An approved White Label Travel Booking Website can be configured with your business name, logo, colors and, where supported, your own domain. Details such as domain verification, DNS, theme options, and content arrangements are confirmed during implementation.
Depending on the enabled configuration, we can review options for promotional codes, loyalty features, curated collections, destination content and campaign-specific experiences. Not all modules are included or activated in every market or account.
Where supported and suitable, selected search components or booking links may complement an existing business website instead of requiring a completely separate destination. The integration route depends on the site technology, supported products and agreed implementation.
The experience is designed for mobile and desktop layouts. Available languages, display currencies and payment currencies depend on the supported products, localization and booking configuration. Actual booking totals and settlement rules must be displayed accurately for each customer transaction.
Selected implementations may support smart discovery or assisted search for hotels and experiences. The availability, scope and operating requirements of such capabilities are evaluated during onboarding rather than assumed to apply to all websites.
In B2C White Label, travelers use a branded website and can make bookings themselves. Affiliate Plus is a supplemental program for eligible agents using approved SecreTrip Agent Portal workflows to book or refer additional products, then report relevant transactions for review and potential commission.
No. It can offer a varied portfolio of eligible complementary products such as attractions, rental cars, transfers, eSIM, cruise and vacation products, subject to service-specific authorization and availability. It is not identical to the flight and hotel engines on the White Label Travel Booking Website.
Commissions depend on the eligible verified transaction and the applicable service rules. Authorized users report required booking details and can follow the status of attribution and reconciliation. A reported booking is not automatically commissionable, and there is no uniform commission rate across all products.
No. Under the current service policy, active ProAgent B2B access cannot operate concurrently with the SecreTrip Agent Portal / Affiliate Plus entitlement. We assess applicable permissions and service routes before approving or changing an account.
Use the English B2C White Label application below. Our team reviews the request, discusses the intended business and technical setup, and explains the subsequent onboarding, approval, branding and training steps. Affiliate Plus eligibility is considered within the relevant application route; it is not a separate standalone form.
For general guidance on developing an organic search presence for a travel business, see the Google Search Central SEO Starter Guide and the Google Business Profile resources. These are independent educational resources, not bundled SecreTrip services or claims of search ranking results.
Tell us about the audience, brand and travel experience you want to build. We will review your request and explain the eligible branding, implementation and activation options. If relevant, we can also discuss Affiliate Plus access and the additional travel services that may be available to your approved account.
Complete the application below with accurate business information. After submission, we will show the next step. If an introductory call can be scheduled, the booking window will open here; otherwise, we will follow up by email. Submitting an application does not activate an account or approve access to any product.
No SecreTrip setup or monthly platform subscription fees apply to the standard White Label program. Product access, regional availability, transaction handling and commercial terms remain subject to applicable agreements and activation.