01 / PROAGENT B2B
ProAgent B2B. The travel agent's complete workspace.
ProAgent B2B is advanced travel booking software for travel agencies built for demanding, day-to-day professional work. Instead of switching constantly between supplier websites, spreadsheets and disconnected tools, agents and agencies can search, compare, prepare quotations, make bookings, manage orders and monitor their commercial activity within one sophisticated environment. From an independent advisor to a growing agency, ProAgent brings the workflow together.
As travel booking software for travel agencies, ProAgent B2B supports professional workflows across flights, hotels, attractions, transfers, car rentals, cruises, vacation packages, travel insurance, eSIM, tickets, public transport and complementary distribution channels. Agent-defined margins are available where the product supports them; other partner products follow fixed eligible commissions. ProAgent keeps booking search and account management together while respecting each product’s commercial conditions.
At the heart of ProAgent are intelligent search capabilities, detailed filters, result mapping, algorithms and selected AI-powered tools designed to help agents discover relevant options efficiently. ProAgent connects multiple distribution channels, booking networks and travel service partners, offering competitive pricing and meaningful choice subject to availability, account permissions and product rules. That means less time navigating fragmented systems and more time recommending the right itinerary, property or travel service to your customer. That is what travel booking software for travel agencies should deliver: clearer research and more efficient service from first search to follow-up.
With ProAgent B2B you can work with flights, hotels and attractions, then extend your offering through transfers, car rental, cruises, holiday packages, travel insurance, public transportation, eSIM and other travel products. The platform also offers supported booking options through Booking.com and Agoda, access to discounted flight search and last-minute travel opportunities, depending on the services available to your account. It is a comprehensive B2B travel booking portal designed to support much more than a single booking category.
Your commercial flexibility matters, too. For eligible products you can set your own dynamic commission; for other products a fixed commission structure applies. Alongside travel reservations, ProAgent supports day-to-day management, agent marketing workflows, professional training and industry knowledge. When evaluating travel booking software for travel agencies, make sure you know which services permit a custom margin and which follow a fixed commission model — so every quote is accurate, transparent and sustainable.
- Advanced booking, quotations and management tools for agents and agencies.
- Flights, hotels, attractions and supplementary travel services in one workspace, with intelligent tools and AI features.
- Dynamic or fixed commissions depending on product; no subscription fee or setup fee.
ProAgent B2B — work smarter, deliver more and grow with confidence.
02 / PROAGENT API
ProAgent API. Travel technology behind your product.
ProAgent API is an advanced travel booking API for development teams, TravelTech founders and businesses building their own digital travel experience. Instead of building and maintaining numerous separate integrations, your team can implement well-defined search, pricing, booking and booking-management flows using one documented API platform. This is the developer route for businesses that want to create an original product, rather than operate a ready-made agent dashboard.
For development teams evaluating travel booking software for travel agencies, ProAgent Agent API provides documented flight, hotel and attraction workflows, authentication, environment-specific keys, structured responses and booking-state handling. Flights and hotels support agency commission settings within the approved pricing model. Integration, deployment and client-side software development remain the responsibility of the integrating business.
Its core product coverage includes flights, hotels and attractions, with product-specific availability checks, booking execution, status tracking and management operations where supported. ProAgent API provides separate Sandbox and Production environments, access keys, end-to-end implementation guides, webhooks, request logs and tools that help teams build a controlled integration from first test through launch.
The platform brings together travel distribution connectivity and smart discovery capabilities, including selected AI-assisted features where available. For eligible flight and hotel products, your integration can use a configurable dynamic commission model in accordance with product rules; other services use fixed commissions or their own commercial terms. Unlike staff-facing travel booking software for travel agencies, the API leaves your team in control of its website or application, customer interface, technology stack and user journey. ProAgent API supplies the booking functionality and documented integration pathways — your developers build and maintain the experience your customers see.
- Documented travel booking API covering flights, hotels and attractions.
- Sandbox testing, Production access, authentication, webhooks and technical reference material.
- Designed for development teams; base plans start from $40 per month.
ProAgent API — build a travel product on a professional integration foundation.
03 / B2C WHITE LABEL
B2C White Label booking website. Your brand, your customer journey.
A White Label travel booking website for travel agents, agencies and businesses is a standalone, consumer-facing B2C solution. Customers can search for travel, make eligible bookings and manage their trip from a website bearing your own brand. Customise the visual identity, logo, colours, content and domain to establish an independent digital presence. Unlike a B2B agent portal, this experience is designed primarily for travellers booking directly with your business.
For businesses comparing travel booking software for travel agencies with a consumer-facing storefront, the White Label B2C route offers a standalone, branded travel booking website. Brand identity, domain strategy and multilingual or multi-currency presentation can be adapted to the approved setup. Optional booking enhancements depend on the agreed product configuration and may carry additional fees.
Launch a fully standalone booking website or, where supported, connect parts of the booking experience to an existing website using widgets and integrations. Unlike internal travel booking software for travel agencies, this route is built for customers who book directly through your brand. Present flights, hotels and attractions with language and currency options, and give customers a personal area for viewing reservations and using available booking-management functions.
The website can be enhanced with promotional codes, curated hotel and destination collections, advanced search and intelligent discovery tools. Additional capabilities — including selected AI tools or a conversational assistant for booking and management — depend on the service configuration and any chosen paid extras. Your focus can remain on branding, customer relationships and marketing while the website handles the consumer-facing booking journey. Decide whether your business needs a professional agent booking system, a dedicated B2C storefront, or both as separate commercial solutions.
- Independent B2C travel booking website with your own identity and domain.
- Flights, hotels and attractions, a customer account area, languages and currencies.
- Optional coupons, curated collections and AI-powered enhancements where available.
B2C White Label — build a travel brand customers can book with directly.
04 / AFFILIATE PLUS
Affiliate Plus. Book for clients. Report bookings. Earn commissions.
Affiliate Plus is for travel agents and businesses that want to expand the range of travel services they can offer without building a booking website of their own. Eligible members receive access to the agent portal on SecreTrip, choose relevant travel products and make bookings on behalf of their customers. Affiliate Plus is a distinct route from the ProAgent B2B travel agent platform and is not available alongside an active ProAgent B2B entitlement.
Affiliate Plus is different from travel booking software for travel agencies used as a ProAgent B2B account. Agents book eligible travel services on the SecreTrip agency portal for their clients, submit the booking details through the agent portal, and receive commission when the underlying booking is validated and becomes payable under the relevant partner terms. The Affiliate Plus entitlement is not combined with the ProAgent B2B model.
After completing a booking, the agent submits a booking report through the portal. This enables transaction attribution and commission tracking. Commission entitlement and settlement depend on the transaction being validated and the actual eligible commission received. The model offers competitive affiliate commissions that are fixed by product and already included in eligible booking prices, with no setup or subscription fees.
Access a wide selection of services from travel brands and distribution networks, including attractions, discounted flights, cruises, transfers, car rental, public transport, vacation packages, personalised trip-planning services, eSIM and travel insurance, subject to product availability and terms. It is a practical way to offer clients more travel solutions while avoiding the cost and operational complexity of maintaining your own booking infrastructure. It can suit agents seeking an alternative to travel booking software for travel agencies when a lighter affiliate model better matches their needs.
- Book on behalf of clients through the SecreTrip agent portal — no standalone website required.
- Report completed transactions for eligible commission attribution and tracking.
- A broad portfolio of travel services with product-specific affiliate commissions.
Important: Affiliate Plus is available only to businesses that do not use ProAgent B2B; the two routes cannot be combined.
