If you’ve ever searched for a flight on Google Flights or Skyscanner, you’ve probably come across the name GoToGate. Their prices are usually significantly lower than the others, and the question immediately arises: “What’s the story here? Is it reliable? Are there any hidden costs?” — so we’re here to answer most of your doubts and questions with the most comprehensive guide to GoToGate in Hebrew. You’ll find everything here — their history, how the system works, when you should use them, when you shouldn’t, and all the tips that will save you real money.
📌 Disclosure: This post contains affiliate links to GoToGate. If you order through them, we receive a small commission — at no additional cost to you. This does not change our opinion! we only write things we believe in.
GoToGate is not a small company in someone’s basement. Behind it stands Etraveli Group — a Swedish travel technology company founded in 2000 under the name Seat24, one of the first reservation companies in Scandinavia. In 2007, Seat24 and SRG Online (Svenska Resegruppen) merged to create Etraveli as we know it today.
The GoToGate brand itself began as a Norwegian travel website in 1999 — initially an online magazine that inspired travel. It wasn’t until 2002, when VIA Travel Group acquired the brand, that it became a full-fledged online travel agency. Since then, Etraveli has acquired it and built it into its most successful brand in international markets.
1999 — GoToGate.no is founded as an online magazine in Norway
2000 — Etraveli is founded in Sweden as Seat24
2002 — GoToGate becomes an online travel agency with its acquisition by VIA Travel
2007 — Seat24 and SRG merge to create Etraveli as we know it
2009 — Etraveli acquires GoToGate.no and Flybillet.dk from VIA Travel
2015 — GoToGate expands to Singapore, Australia, Japan and 12 other new markets; ProSiebenSat.1 Media acquires Etraveli for €235 million
2017 — CVC Capital Partners enters as strategic partner, fueling global growth
2019 — Etraveli acquires TripStack, a Canadian travel technology company
2021 — Booking Holdings offers $1.83 billion to acquire Etraveli — but the European Commission blocks the deal
2026 — Etraveli acquires Wenrix, an AI platform for flights
Today, Etraveli Group is the largest technology company in the field of flight sales in Europe, with a presence in more than 75 countries, over 48 million passengers per year and 3,000+ employees. GoToGate is their strongest global brand.
GoToGate is an OTA — Online Travel Agency. They don’t own planes, don’t buy tickets in advance, and don’t operate services themselves. What they do is:
Price aggregation: They connect directly to 650+ airlines and pull prices in real time.
Wholesale price agreements: GoToGate has direct agreements with airlines and is therefore sometimes able to offer lower prices than what is displayed on the airline itself.
Dynamic pricing: Prices change in real time based on demand, seasonality and occupancy.
Upsell (additional sales): They also earn on add-ons like travel insurance, selected seating, extra luggage and more.
enter gotogate and select the type of flight: one-way, round-trip, or multi-destination.
Enter your departure point, destination, dates and number of passengers. Once the results are displayed, use the filters — flight time, number of stops, airline and price. Pay attention to the “Price Calendar” button that shows the cheapest days of the month.
Click on the selected flight. Read the fare terms carefully — some of the cheapest fares are “Basic” fares with no baggage and sometimes no seat selection.
GoToGate will offer you a variety of extras. The rule: take only what you really need.
travel insurance recommended. Seat selection through GoToGate — sometimes more expensive than directly through the airline. Check the comparison before you confirm.
Enter names exactly as they appear on your passport. GoToGate accepts credit cards, debit cards, and digital wallets. After approval, you will receive an email with a confirmation and order number.
Download the app for the most convenient management. All the details will be there — including digital boarding passes.
Download the app — it has exclusive offers not listed on the website, and free advance check-in (worth $15).
Book early — Like anywhere in aviation, advance booking is the most powerful weapon. 6–8 weeks in advance for short flights, 3–6 months for long flights.
Play with date flexibility — GoToGate’s Price Calendar shows prices for all days of the month. Moving one day can save hundreds of shekels.
Consider a layover/stops — direct flights are more expensive. If you have the time, a one-stop flight can save significantly.
Follow social media — GoToGate publishes discount codes on Facebook, Instagram, and X (Twitter). We also publish from time to time.
Sign up for the newsletter — those who sign up receive exclusive offers first.
Compare add-ons directly with the airline — The ticket price on GoToGate may be cheap, but sometimes the seats and luggage are cheaper through the airline directly. Always check.
GoToGate is a powerful tool for those who know how to use it properly. It can save you hundreds of shekels on a flight — provided you go in with your eyes open:
✔️ Read the fare terms before purchasing
✔️ Consider a flexible ticket if there is a chance of change
✔️ Compare prices for add-ons with the direct airline
✔️ Save your booking confirmation and take a screenshot of any relevant details
For simple flights with fixed dates — GoToGate could be your best economic choice.
Do you have any questions about GoToGate? Ask in the comments below — I’d be happy to help!
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